Overview
Graphic Design, Social Media, and Marketing Coordinator
Compassionate Action for Animals seeks a person located in the Minneapolis/St. Paul metro area who has proven experience in growing an organization’s social media following and strong graphic design skills. People willing to relocate will also be considered.
We also seek a person who wants to join us in making a difference for farmed animals.
This is a full-time (35 hours a week) position. The salary will be between $42,000 and $48,000 depending on the number of desired skills listed below that the person has. Full-time positions 30 days per year of paid time off, accident insurance, and health insurance with a 50% employer match. The position offers flexible scheduling and an optional retirement plan with an employer match of up to 3% of your pay. Some time each month in our Minneapolis office is required.
Position responsibilities:
- Designing graphics and reels for social media that encourage compassion for farmed animals, plant-based eating, attendance of our events, and participation in our fundraising campaigns
- Designing webpages using the WordPress Divi theme
- Designing event posters and funding proposals
- Designing our annual magazine, Minnesota Veg Living, and our Annual Report
- Managing social media and increasing engagement with our organization and the channels associated with its programs: Compassionate Action for Animals (@exploreveg), Twin Cities Veg Fest (@tcvegfest), and the Twin Cities Vegan Chef Challenge (@tcveganchefchallenge)
- Tracking communications engagement metrics
- Managing our Google Ads campaign and using Google Analytics to measure and improve its effectiveness
- Collaborating with the publications coordinator to review and edit publications with an eye to marketing
- Using tracking pixels and other techniques to create campaigns that engage specific audiences
- Using data to create and enact plans to make communications more effective
- Supervising and collaborating with volunteers
- Supervising the part-time publications coordinator
Required skills:
- Proven experience developing a brand’s social media engagement
- Proven experience in graphic design
- Ability to use a variety of online systems
- Ability to communicate well both online and in person
- A desire to collaborate with both staff and volunteers to improve our programs and make a difference for farmed animals and our community
Desired skills:
- Copywriting and copyediting
- Experience designing social media ad campaigns
- Experience designing and managing Google Adwords campaigns
- Experience using Google Analytics
- Experience using tracking pixels
- Experience designing integrated marketing campaigns
- Experience with WordPress
- Experience with Divi
- Experience with UI/UX
- Photography skills, and willingness to take photographs at monthly events
- Videography skills
- Video editing skills
- Experience with employee or peer coaching using open-ended questions
We are willing to consider candidates who have strong required skills and interest in developing desired skills.
Benefits:
In addition to the compensation and benefits listed above, CAA offers:
- Staff meetings and 1:1 meetings where we analyze what is working and how we might improve
- Vegan snacks at monthly in-person staff meetings
- Opportunities for professional development and position changes
- The chance to build relationships with staff members and volunteers who care about making a difference for farmed animals and people in our community
- Reimbursement for mileage when working at community events
- An annual cost of living raise for employees
How to apply:
Please send a cover letter via email to by midnight on July 4 that addresses:
- How your experience makes you well-suited to the position responsibilities.
- How you will help people embrace their empathy for animals and move toward a plant-based diet, to create a world where all animals, human and non-human, can thrive.
- Why the mission and vision in Point 2 matter to you.
- How long you anticipate you could commit to the position
The hiring email will be revealed when you click the “Apply” button.
Please attach:
- your resume.
- contact information for three references who can speak to your experience with the skills listed above.
Timeline:
We plan to invite selected candidates to schedule an interview time on July 6.
We will hold first interviews on the morning of July 7 and the evenings of July 10 and 12.
We plan to hire a candidate and get back to all applicants by August 15.
Compassionate Action for Animals is an equal opportunity employer.
About Compassionate Action for Animals
Compassionate Action for Animals builds a world where all animals, human and non-human can thrive. We encourage people to embrace their empathy for animals and move towards a plant-based diet.
We do this through increasing awareness of farmed animal suffering, building community with plant-based eating, and nurturing advocates in Minnesota.
Our work and recent successes:
Educational Outreach -In the first five months of 2023 our staff educated more than 950 students about the connections between animal well being, environmental health, and personal health. We supported youth leaders in getting plant-based food options added to their districts cafeteria offerings (see this video) and in leading a protest against animal testing on kittens in which student leaders delivered over 37,000 petition signatures to the University of Minnesota president in partnership with Lady Freethinker, the Animal Rights Coalition, and Feline Rescue.
Individual diet change-In April more than 180 people took the Twin Cities Veg Pledge, a pledge to try vegetarian or vegan eating, a 33% increase from last year. We host five or more events each month that support people in moving toward and maintaining a plant-based diet.
Institutional menu change- We recently supported the Richfield school district in committing to serving 20% plant-based food by 2024, and both the Bloomington and Robbinsdale districts in adding plant-based options to cafeteria menus.
We raise awareness of what happens to farm animals through presentations to high school students, by paying people to watch footage of factory farming, hosting speakers, hosting documentary screenings, and sharing interesting information about the lives of individual farmed animals in our enewsletter and social media channels.
We encourage people to move toward a plant based lifestyle through events that demonstrate how tasty, nutritious, and affordable vegan eating can be. This includes vegan cooking and sampling with teens; the Twin Cities Vegan Chef Challenge which gets over 30 restaurants to add new vegan dishes to their menus to entice diners; and Twin Cities Veg Fest, which brings together as many as 10,000 community members and over one hundred exhibitors selling vegan food and sharing information about related animal, health, and environmental issues.
