VeganJobs.com

Overview

Full-time: 40 hours/week; remote

VegFund seeks a motivated, creative, curious and proactive Social Media Specialist with two or more years of proven experience in social media management and substantial knowledge of digital marketing practices to develop and support the organization’s worldwide communications to a growing number of vegan advocates. The candidate should have a passion for vegan/plant-based living to serve as a vital member of a growing nonprofit organization. VegFund supports vegan activists to spread a compassionate, responsible, and impactful vegan message to the greater public.

Job Summary
The Social Media Specialist is charged with the following core responsibilities:

Social media management

• Oversee day-to-day management, engagement, and growth of VegFund’s social media channels in accordance with the organization’s marketing strategy
• Expand VegFund’s social media and digital presence
• Maintain an engaging and consistent voice through social media in accordance with VegFund branding and messaging standards
• Handle day-to-day posting responsibilities on various social platforms in accordance with the editorial calendar; maintain social media calendar as it pertains to department goals
• Work with social media KPIs to benchmark and build a targeted audience (Facebook, Instagram, Twitter, YouTube, LinkedIn)
• Drive consistent and qualified traffic from all social media platforms
• Work with the Digital Marketing Manager to develop and implement the social media plan
• Maintain an active social presence using scheduling tools and in-app posting
• Engage with our audience and communicate with followers, respond to queries, comments, mentions, and messages in a timely manner
• Network and interact with the community outside our channels (share in other groups, build relationships, communicate one-on-one with potential grantees/partners)
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Content distribution

• Assist in maintaining the content library
• Assist in the brainstorming and analysis of relevant content and emerging trends for our grantees base and prospective advocates
• Recommend enhancements to existing content and platforms to improve user experience, increase traffic, and heighten visitor engagement
• Distribute content across different platforms (Facebook groups, forums, communities, social media)
• Reach out to key agents/partners to promote content

Monitor and analysis

• Engage in relevant social media and industry discussions related to VegFund’s mission to keep content relevant for new and emerging audiences
• Collect, analyze, and report on audience engagement
• Track metrics for campaigns and report on outcomes
• Analyze data as needed (e.g., email lists, number of responses, click traffic)
• Compile data from internal and external sources, as needed
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Assist in marketing duties

• Work collaboratively with the VegFund Marketing and Communications team, the Executive Director, and the Grants Management team to help grow VegFund’s grantee base
• Monitor news and trends within the vegan movement and plant-based communities

Requirements:

• A minimum of two years of proven social media management experience
• Strong understanding of social media platforms and how to use them and manage them effectively for marketing
• A strong overall understanding of inbound marketing methodology and digital marketing elements (social media/content/SEO, website marketing, etc.)
• Exceptional written and verbal communication skills with the ability to create engaging social media dialogue
• Skilled at preparing graphics and photos for social media, campaigns, and templates
• Familiarity/experience with Gmail, Google Docs, Google Sheets, Excel, Microsoft Word, Microsoft Excel, and PowerPoint
• Solid data analysis abilities
• Understanding of Facebook and Instagram analytics and insights
• Curiosity about and ability to stay abreast of current trends and developments in the areas of animal rights and plant-based/vegan living, including the relationship of our food systems to environmental and human health
• Strong attention to detail
• Solid organizing, planning, and prioritization skills
• Ability to work effectively in a team environment as well as independently without constant oversight
• Availability to travel to 1–3 times/year to represent VegFund at conferences as part of the VegFund team or for staff events/meetings

Additional qualities and experience useful for this position:

• Familiarity with or willingness to learn to use the following systems and tools: HubSpot, Asana, Slack, Dropbox, Buffer, Later, Mention, Canva, Buzzsumo, WordPress
• Develop a working familiarity with other VegFund platforms (grant management system and online discussion forum)
• Basic knowledge of SEM, SEO, PPC advertising, and web analytics
• Knowledge of acquisition (lead generation) and retention strategies
• Insights on influencer marketing trends
• Experience on paid social media campaigns (i.e., Facebook ads)
• Basic graphic design knowledge
• Strong research skills
• Storytelling and visual storytelling abilities
• Exceptionally positive attitude
• Desired but not required: HubSpot certifications such as Inbound Marketing, Content Marketing, Social Media Marketing, or similar

Salary and benefits:
This full-time position offers a competitive salary commensurate with experience. Added benefits include paid health care insurance as appropriate for the geographical location of the candidate, 20 days of paid time off for vacation and illness, a monthly stipend for technology and communication expenses, and a collegial team at VegFund.

To apply:
Please submit your resume, cover letter, and LinkedIn profile to resumes@vegfund.org.
Please describe your professional goals, your interest in VegFund’s mission, and your knowledge of and/or involvement with plant-based/vegan living.

 

Tagged as: marketing, social media