About 50by40

We are a global, collective impact organisation aiming to create a fair, healthy and compassionate food system. Our vision pursues a 50% reduction in the global production and consumption of farmed animal products by 2040, with the remaining production systems being environmentally and socially sustainable, regenerative and humane, achieved via a just transition of the farming system.

50by40 functions as a platform builder and network convener of partners, stakeholders, and rights-
holders from all sectors, movements and geographies without attempting to directly solve issues or replace any expertise on the respective foci of the stakeholders and rights-holders.