Veganuary is a global online campaign that encourages people to try vegan in January and throughout the year. We provide all the practical support required to make the switch, and an inclusive online community in which new vegans can thrive.
Hundreds of thousands of people across the world have taken our vegan pledge. Some want to reduce animal suffering; some are motivated by the environmental impact of animal agriculture. Others take part to improve their health, or just as a challenge to see if they can do it!
Launched in the UK in 2014, Veganuary's vision is a world where veganism is a mainstream lifestyle choice and an established social norm. Our positive tone and approach is one that reaches out to all parts of society. We seek to make the transition to veganism easy, accessible and enjoyable.
Veganuary has grown exponentially since its launch, doubling in participant numbers every year. So far over 250,000 people have tried vegan with Veganuary, from 193 countries across the world.