SALARY: £21,600 P/A (£27,000 pro rata)


Posted: 10 January 2024

Closing date: 12 February 2024

Animal Justice Project is an NGO that works strategically within five key areas to achieve an end to animal farming: Undercover investigations, pressure campaigning, education, organising and public engagement.

We are seeking a creative, collaborative and effective Fundraiser with a background in lead and income generation with the drive to create change for farmed animals in the UK. You will be part of a small, high impact team specialising in consumer education and political advocacy to help us grow our supporter base and raise essential income to support our work for animals.

As Fundraiser (Lead Generator), you will play a crucial role in supporting our mission by identifying and cultivating potential donors and supporters. Your primary responsibilities will be to generate leads utilising Engaging Networks on social media platforms and work with the Development Manager to build on support journeys that maximise conversion rates.

You’ll join us in maximising the value of Engaging Networks, an intuitive, industry-leading CRM which brings fundraising and activism together and provides tools for integrating digital communications. While experience with Engaging Networks is desirable but not essential, you will have experience with CRMs, including reporting and managing campaigns.

Working as part of a highly effective team within a fast-paced environment, the Fundraiser (Lead Generator) will cultivate relationships in the coordination of imaginative and effective fundraising campaigns.

Whilst this position is largely normal office hours, work outside these will be required (e.g. relating to stunts, press conferences, talks and events). Time off in lieu will be given as appropriate.

The role will involve:

Lead Generation:

• Develop and implement target-led strategies to identify and engage potential donors

• Utilise various channels, such as Engaging Networks and social media platforms to generate leads and expand our supporter base substantially in 2024

Relationship Building:

• Cultivate meaningful relationships with prospective donors, understanding their interests and motivations for supporting animal rights

• Collaborate with the Fundraising Development Manager to ensure a personalised and donor-centric approach

• Collaborate with the Social Media & Marketing Manager to set up Google Ads campaigns, with ongoing monitoring, making improvements to enhance the quality and quantity of the leads generated

Communication and Outreach:

• Craft compelling messages and campaigns to effectively communicate the organisation’s mission and impact

• Represent the NGO at events, conferences, and community gatherings to raise awareness and connect with potential supporters

Engaging Networks Management:

• Maintain accurate and up-to-date donor information in Engaging Networks

• Track and analyse key performance metrics to assess the success of lead generation initiatives


• Work closely with the fundraising and marketing team to align lead generation efforts with overall fundraising strategies

• Collaborate with other departments to ensure a unified approach to achieving organisational goals



Fundraising Expertise:

• At least three years of experience in fundraising within the non-profit sector

• A good working knowledge of direct marketing for donor recruitment, appeals and stewardship across different channels, with a particular focus on digital

• Familiarity with Engaging Networks or similar fundraising platforms

Strategic Thinking:

• Ability to develop and implement target-led strategies for lead generation

• A strategic mindset to identify and engage potential donors effectively

Creative Approach:

• Creativity in designing campaigns and messages to capture the attention of potential donors

• Innovative thinking to stand out in a competitive fundraising landscape

Communication Skills:

• Excellent written and verbal communication skills

• Ability to craft compelling messages and campaigns that effectively communicate the organisation’s mission and impact

Relationship Building:

• Strong interpersonal skills to cultivate meaningful relationships with prospective donors

• A collaborative approach to working with the Fundraising Development Manager and other team members

Social Media Proficiency:

• Proficient in utilising social media platforms for lead generation

• Knowledge of best practices for expanding supporter bases through social media

Data Management:

• Experience in maintaining accurate and up-to-date donor information in fundraising platforms like Engaging Networks

• Analytical skills to track and analyse key performance metrics for lead generation initiatives

Collaboration and Teamwork:

• Ability to work closely with fundraising and marketing teams to align lead-generation efforts with overall fundraising strategies

• Collaboration with other departments to ensure a unified approach to achieving organisational goals

Event Management:

• Willingness and ability to participate in events, conferences, and community gatherings to raise awareness and connect with potential supporters

Time Management and Flexibility:

• Strong time management skills and ability to work in a fast-paced environment

• Flexibility to work outside normal office hours for events, stunts, press conferences, etc.


Animal Justice Project is a registered company and affiliated with Animal Justice Project Trust, registered charity (England and Wales), no. 1184965.

Being a small NGO that will only succeed through the absolute determination of its staff, Animal Justice Project requires each team member to be both outstanding in their abilities and dedicated to the cause of animal rights.

Animal Justice Project is an equal opportunities employer; we welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, or age. You will have access to a workplace pension, leave, public holidays, flexible working hours, and IT consumable reimbursements. We actively encourage professional learning and development to enhance the role.​

To apply: send a full curriculum vitae to CLAIRE PALMER at: CLAIRE@ANIMALJUSTICEPROJECT.COM, along with an accompanying cover letter, and answers to the following questions:

‍1.   Why do you want to work for Animal Justice Project as a fundraiser?

‍2.   What will you bring to the role?


Tagged as: activism, business development, content creation, data management, management, marketing, research, social media, strategy, writing and editing

About Animal Justice Project

Since 2014, Animal Justice Project has been exposing and ending animal cruelty and exploitation, in farms and laboratories. At the same time, the team works tirelessly to end the rights violations that animals still trapped within these systems face every single day.

Animal Justice Project campaigns for the end of animal farming. We work with activists nationwide to build on the capacity, scale and effectiveness of the animal rights movement; so that we can collectively achieve our shared vision of a society that is just.

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