• Terms of employment: Full-time, exempt
  • Reports to: Executive Vice President
  • Supervises: Communications Manager
  • Location: Remote (Washington, DC office optional)
  • Benefits: Remote work, flexible hours, health benefits, room for advancement into Senior Director of Communications and Publicity
  • Salary: competitive. commensurate with experience


Compassion Over Killing (COK) is a national non-profit animal protection charity working to disrupt animal agribusiness and create a kinder world for all. COK is seeking a Director of Communications and Publicity, which is a new role encompassing traditional public relations work and leading our communications through strategic building and execution of our brand, messaging, and public face.

Position Objective:

Build upon and standardize COK’s voice across the organization’s communications for maximum impact. Secure high-impact earned media and reach through other channels to elevate our profile. This high-level position incorporates analytical and creative thinking to amplify COK’s mission.

Primary Responsibilities:

  • Evaluate the strength of COK’s communications and work with senior leadership, and key departments to develop and implement a program for COK’s messaging, voice, brand, and vision
  • Design, manage, and execute COK’s messaging across platforms, including in communications to donors and supporters, the general public, earned media, and other avenues
  • Develop relationships with key reporters and pitch stories and ideas to media outlets
  • Identify key demographics and thought leaders and construct messages for high-impact engagement with them
  • Coach and manage public-facing staff for messaging, brand impact and continuity, and conduct media training for speaking and messaging quality and content
  • Draft written material for a variety of purposes within the organization, including press packs, press releases, development materials, web materials, etc.
  • Develop a deep understanding of the organization’s work and its niche within the movement; craft and apply messaging to maximize the impact and reach of COK’s work
  • Develop and execute a complete public relations strategy, set of processes and metrics, and written material, and integrate this into our strategic plan
  • Arrange publicity opportunities such as speaking engagements, appearances, and interviews
  • Draft talking points for our campaigns, investigations, legal advocacy, outreach, and any other public storytelling opportunities, and prepare our staff for press visits, conferences, and interviews
  • Oversee social media activity to ensure effectiveness of our message and growth in engagement and following

Qualifications/Who We’re Looking For:

  • 5+ years experience working as a communications director, public relations lead, publicist, or similar work for an advocacy-oriented organization
  • Master’s degree or higher in public relations, communications, journalism, political science, marketing, or related field preferred
  • Proven track record of developing communication strategies, implementing key initiatives, and creating and maintaining strong traditional and online media relationships
  • Expertise and continuing professional development in the best practices of the public relations and communications fields
  • Deep knowledge of farmed animal protection issues, or those in a similar advocacy field such as environmental protection, wildlife, or companion animal advocacy, and public health
  • Positive, assertive, and outgoing attitude, and strong interpersonal and social skills
  • Experience, training, or higher education in business management, project management, process development, entrepreneurship, or similar skills preferred
  • Strong overall leadership, management, and general problem solving skills required
  • Excellent writing and public speaking skills and experience required, degree and training in these areas preferred
  • Leadership/management experience, specifically in a remote-work environment
  • Commitment to the organization’s mission

Tagged as: executive, media, social media, writing and editing

About Compassion Over Killing

Compassion Over Killing (COK) is a national non-profit animal protection charity working to disrupt animal agribusiness and create a kinder world for all.

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