Overview

Position Objective:

Media relationships are critical to PETA’s methodology, and the media relations team is a crucial part of PETA’s U.S. and international media campaign strategy. The media relations team develops and maintains relationships with the media, helps develop stories about PETA’s work, and sets the approach for the presentation of those stories. The media officer will be a crucial part of that team and will be responsible for helping ensuring its success for PETA.

 

Primary Responsibilities and Duties:

• Establish, develop and maintain contacts with reporters, editors, and producers across all media through email, phone and in-person meetings.

• Research and identify appropriate local and international media outlets for placing coverage of PETA’s efforts, including critical investigative, legal, and corporate animal-protection campaigns.

• Develop story ideas to highlight PETA’s work, particularly the organization’s lesser-known efforts.

• Draft creative, concise, and interesting story pitches

• Develop and maintain a working knowledge of media and reporters who cover or would be interested in covering issues related to PETA’s work.

• Keep up to date on job transitions/changes in the journalism industry.

• Monitor trends in media coverage and news readership.

• Represent the organization to the media

• Perform any other duties assigned by the supervisor

 

Qualifications:

• Degree in a related field or equivalent experience

• Minimum of 5 years of media relations experience

• Demonstrated extensive knowledge of the media industry

• Excellent working knowledge of print, broadcast, and online media outlets

• Thorough knowledge of animal rights issues and PETA campaigns

• Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner

• Professional appearance and adherence to a healthy vegan lifestyle

• Proven exceptional written and verbal communication skills

• Proven excellent organizational skills and attention to detail

• Proven ability to work well under pressure and meet deadlines

• Professional appearance and adherence to a healthy vegan lifestyle

• Support for PETA’s philosophy and the ability to advocate PETA’s positions professionally

• Commitment to the objectives of the organization


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