Overview

Position Objective:

Maximize the reach of PETA’s celebrity campaign launches – and manage other celebrity marketing efforts focused on fresh, exciting online content and press-worthy advertising.

 

Position Responsibilities and Duties:

• Draft dynamic celebrity campaign features and blogs, as well as other short creative items, such as video scripts, statements for press and more

• Liaise between Communications, Production and Marketing Departments to ensure goals are being taken into consideration for all celebrity campaigns and weigh in on content ideas for celebrities

• Research celebrities and ad/design firms for potential partnerships and identify outreach and promotion opportunities, discuss new and upcoming campaigns, and plan content

• Report on and analyze celebrity campaign success and make recommendations to improve campaign reach and impact

• Stay up-to-date with all celebrity-related news, events, important dates (birthdays, new shows and movies, anniversaries) and award shows (e.g. Grammys, Oscars, etc.) and strategize fresh, interesting content promotion opportunities around breaking news and milestones

• Perform any other duties assigned by the supervisor

 

Qualifications and Requirements:

• College degree in a related field or equivalent experience

• Minimum of two years of experience in online marketing with a focus on creative writing

• Demonstrated knowledge of and interest in celebrity culture, including social media influencers (should be able to name your favorite YouTube creators)

• Proven interest in and strong working knowledge of social media (should have tons of experience scrolling and posting on Snapchat, Instagram, Twitter and Facebook)

• Experience creating content that has a point of view and demonstrates knowledge of current trends

• Demonstrated excellent writing skills and the ability to nail a specific voice

• Demonstrated ability to think and strategize creatively

• Extensive knowledge of animal rights issues and PETA campaigns

• Excellent organizational skills and attention to detail

• Self-starter with a proven ability to work both independently and as part of a team

• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues

• Naturally, you’d need to be committed to the objectives of the organization, and living a vegan lifestyle would be a part of this.

• This position requires proof of the COVID-19 full vaccination

• Commitment to the objectives of the organization

Tagged as: marketing, writing and editing

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