Position Objectives:

  • To advance animal rights by generating specialized media coverage of PETA’s campaigns
  • To coordinate outreach and correspondence with media representatives and establish long-lasting productive professional relationships to help ensure animal rights issues remain in the spotlight


Primary Responsibilities and Duties:

  • Generate press coverage for PETA campaigns and specialize in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches through:
    • Becoming an expert in and applying your knowledge of sports, celebrity, and entertainment media to brainstorm ideas for potential campaigns and press opportunities
    • Establishing, developing, and maintaining contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms
    • Researching and identifying appropriate local and national media outlets and podcasts for placing coverage of PETA’s efforts
  • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
  • Keep up to date on job transitions/changes in the journalism industry
  • Monitor trends in sports, celebrity, and entertainment media coverage and news readership
  • Represent the organization to the media, attending meetings and events as needed
  • Monitor email and voicemail afterhours and, as needed, manage rush media requests
  • Perform any other duties assigned by the supervisor



  • Bachelor’s degree or equivalent experience working in a professional environment
  • Minimum of two years of professional working experience in public relations or the media industry
  • Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
  • An interest in the news and public relations
  • Willingness and ability to be on call and service rush news releases during weekend and evening hours
  • Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
  • Interest in celebrities and the entertainment industry
  • Professional writing experience, including newspaper or magazine writing experience
  • Demonstrated thorough knowledge of animal rights issues and campaigns
  • Demonstrated ability to work on multiple projects simultaneously
  • Willingness and ability to travel on occasion
  • Proven ability to take initiative and follow-through
  • Demonstrated ability to make sound judgments and work independently
  • Proven exceptional written and verbal communication skills
  • Proven excellent organizational skills
  • Proven ability to work well under pressure and meet tight deadlines
  • Professional appearance and adherence to a healthy vegan lifestyle
  • Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
  • Commitment to the objectives of the organization



The salary range for this position is $52,500 – $68,950 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.

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