Position Objectives:

  • To assist the PETA Foundation and supported organizations with online fundraising, advocacy, awareness, and lead-generation advertisements
  • To apply digital fundraising innovations that advance the goals of PETA and other international entities


Primary Responsibilities and Duties:

  • In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:
    • Optimize and maintain digital ad search, display, audio, and video accounts for PETA Foundation and its supported organizations
    • Coordinate and optimize landing pages for digital advertising campaigns
    • Evaluate the success of online campaigns and make changes in strategy accordingly
    • Concept and coordinate the creation of compelling video and image ads
    • Research new advertising opportunities and ensure that supported organizations are taking advantage of worthwhile opportunities
  • Perform any other duties assigned by the supervisor



  • College degree or 1-3 years relevant experience
  • 1+ year(s) experience working with Google, YouTube, and Microsoft ad platforms
  • 1+ year(s) of experience writing ad copy and landing page copy
  • 1+ year(s) experience working in data analysis and strategy optimization
  • Proven exceptional analytical, organizational, time-management, verbal/written communication, and research skills
  • Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically
  • Ability to set advertising goals for campaigns and drive toward them
  • Ability to work both independently and within a team environment
  • Proficiency in Excel and Photoshop is a plus
  • Flexibility and eagerness to identify and use new and changing technologies
  • Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
  • Commitment to the objectives of the organization


The hourly pay range for this position is $17.77 – $21.87 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.

Tagged as: advocacy and outreach, animal rescue

Know someone interested?