Position Objectives: 

  •  To assist the PETA Foundation and supported organizations with online fundraising, advocacy, awareness, and lead-generation advertisements and analytic services
  • To apply digital fundraising innovations that advance the goals of PETA and other international entities


Primary Responsibilities and Duties:

  • In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:
    • Optimize and maintain social media ad accounts for PETA Foundation and its supported organizations
    • Coordinate and optimize landing pages for digital advertising campaigns
    • Evaluate the success of online campaigns and make changes in strategy accordingly
    •  Conceptualize and coordinate the creation of compelling video and image ads
    • Research new advertising opportunities and ensure that supported organizations are taking advantage of worthwhile opportunities
  • Perform any other duties assigned by the supervisor


  • College degree in a related field or equivalent digital advertising experience
  • 1+ year(s) experience working with Facebook/Instagram/Meta, TikTok, Twitter, Reddit, and/or other emerging social platforms
  • 1+ year(s) of experience writing ad copy and landing page copy
  • 1+ year(s) experience working in data analysis and strategy optimization
  • Proven exceptional analytical, organizational, time-management, verbal/written communication, and research skills
  • Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically
  • Excellent working knowledge of the Internet
  • Working knowledge of Social Media and internet trends
  • Ability to work both independently and within a team environment
  • Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
  • Commitment to the objectives of the organization


The hourly pay range for this position is $17.24 – $21.21 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.

Tagged as: activism, advocacy and outreach

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