Position Objective:

To generate media coverage of PETA’s campaigns


Primary Responsibilities and Duties:

• Prepare and service news releases for PETA Campaigns

• Independently pitch PETA campaigns and events to the media

• Prepare and manage news releases for PETA’s foreign affiliates

• Prepare and send mailings to the media on specific issues and campaigns

• Develop target lists for issue and campaign coverage

• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns

• Pitch campaigner profiles and interviews to TV and radio talk shows, features editors, and weekly papers

• Keep informed about local and national news stories and track those that are relevant to PETA’s campaigns

• Perform any other duties assigned by the supervisor



• Degree in a related field or equivalent experience

• Knowledge of public relations and the media industry

• Demonstrated thorough knowledge of animal rights issues and campaigns

• Proven ability to deal with a variety of people in a professional manner

• Demonstrated ability to work on multiple projects simultaneously

• Proven ability to take initiative and follow through

• Demonstrated ability to make sound judgments and work independently

• Proven exceptional written and verbal communication skills

• Proven excellent organizational skills

• Proven ability to work well under pressure and meet tight deadlines

• Professional appearance and adherence to a healthy vegan lifestyle

• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues

• Commitment to the objectives of the organization

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