Overview

The Plant Based Foods Association (PBFA) represents 195 company members including many of the nation’s leading brands. Our mission is to build a solid foundation for the plant-based foods industry to scale and thrive.

The Senior Communications Manager will execute on PBFA’s communications strategy, including our digital strategy & social media, internal & external communications, and all web content.  This position will be responsible for telling the PBFA story through messaging, social media, and related communications activities.

Job Responsibilities

Communications:

Internal Communications Support

  • With key internal stakeholders and consultants, set and refine PBFA’s communications plan and priorities
  • Plan and maintain PBFA’s content/communications calendar
  • Serve as liaison between PBFA departments, ensuring programming and upcoming inflection points are effectively integrated into the communications plan
  • Coordinating with all team members to develop content related to their events and projects to ensure timely and relevant communications
  • Effectively manage communications deliveries and associated timelines
  • Engage with the team and ensure consistency on internal messaging

PBFA Brand Maintenance

  • Maintain and propose updates for style guides across all PBFA platforms
  • Ensure consistent usage of PBFA messaging in all external communications

Website Content

  • Oversee website refresh, ensuring that it reflects our vision, mission, and values, and its adherence with the style guidelines
  • Coordinate with PBFA departments/consultants/advisors/stakeholders to plan and execute thought leadership related toPBFA programming, including but not limited to advocacy, consumer access, certification, membership, industry inflection points, and PBFA updates
  • Maintain and update PBFA website including, In the News, Events, program area content, and other website sections as needed

External Communications

  • Create content highlighting PBFA’s work and impact to target audiences
  • Create messaging for media to highlight our policy work
  • Oversee and facilitate all components required for the execution of the monthly newsletter
  • Work with PBFA departments to coordinate/execute email communications to PBFA audiences
  • Support with creation of various marketing materials as needed- ex. PBFA year in review, resources, etc.

Social Media

  • Responsible for social media content creation and execution of PBFA’s social media strategy
  • Work with key internal stakeholders and consultants to develop new ideas to improve PBFA’s reach and the impact of PBFA via social/digital channels
  • Monitor analytics to assess engagement, audiences, and impact
  • Oversee paid social media spends to boost engagement/social strategy as needed

The ideal candidate is

  • Aligned with PBFA’s mission to build a strong foundation for the plant-based foods industry, and ready to enthusiastically share that mission with others
  • Professional and confident while communicating with all levels of leadership in a business setting
  • Expert with social media platforms (specifically LinkedIn, Facebook, Instagram) and adept at creating targeted communication for business development and marketing purposes
  • Responsible, and self-driven. Able to thrive in a highly independent environment, and ready to be a contributing member of a small but passionate and quickly evolving team

Experience, and Skills

  • Minimum 7 years of communications & digital content development experience
  • Excellent oral, written, and editing skills with a proven ability to craft a consistent and compelling narrative through all forms of communications
  • Ability to work independently and collaboratively
  • Strong attention to detail; uses a lens of accuracy and PBFA’s voice with our target audiences
  • Highly organized with excellent time-management skills
  • Able to maintain/oversee organization/execution of multi-department/multi-stakeholder communications campaigns
  • Able to lead in strategic thinking and execute on tasks required for this role
  • Strong interpersonal communication, active listening, and political acumen skills
  • Excellent digital and social media strategy and execution skills
  • Proven experience developing and executing inclusive and/or niche messaging
  • Excellent analytical, critical thinking, project management, and problem recognition, avoidance, and solving skills
  • Proven ability to work as part of a team
  • Successful remote workplace experience a plus

PBFA is actively committed to creating a diverse environment, and culture of inclusion where all team members feel valued and can contribute their experiences and perspectives. As an Equal Opportunity Employer, PBFA does not discriminate on the basis of race, ethnicity, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Tagged as: content creation, manager, social media, writing and editing

About PLANT BASED FOODS ASSOCIATION

Representing the nation’s leading plant-based food companies, PBFA works to build a strong foundation for the plant-based foods industry to succeed and thrive.

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