Overview

Viva! is seeking a talented and passionate Social Media & Media Coordinator – Food & Lifestyle to join our Vegan Recipe Club team. As the Social Media & Media Coordinator – Food & Lifestyle, you will play a crucial role in developing and executing our digital content strategy focused on promoting veganism, plant-based diets and sustainable food choices. Your creativity, passion for vegan food and digital marketing skills will help us inspire and engage a wider audience to adopt a compassionate and environmentally friendly lifestyle.

Job title: Social Media & Media Coordinator – Food & Lifestyle

Location: Bristol HQ (full-time office-based position)

Hours: 35 per week

Holidays: 4 weeks plus 5 days at Xmas (plus bank holidays), increasing with length of employment

Salary (depending on experience): £23,000 to £26,000

Closing date: September 17, 2023

Interviews dates: w/c September 25, 2023

Start date: October 2023

Reports to: Head of Comms and Food & Cookery Manager

Responsibilities

Content Strategy and Planning:

  • Development and implementation of comprehensive digital content strategies for Viva!’s food and cookery campaigns, aligning with the charity’s mission and objectives
  • Creation of engaging, informative and visually appealing content centred around vegan food and recipes, cooking tips, meal plans and nutrition

Social Media Management:

  • Management of the food and cookery social media calendar, including the building and execution of digital media campaigns and scheduling of relevant content across all social platforms
  • Development, implementation and management of paid ads strategies
  • Engagement and curation of content across various social media platforms, including but not limited to Meta, TikTok, YouTube and Pinterest
  • Monitoring of trends and identification of opportunities to reach new audiences, increase followers and drive engagement across all Vegan Recipe Club social media channels
  • Opportunity to travel for food reviews and collaborations

Content Creation:

  • Development of compelling and visually appealing content in different formats and sizes for all networks
  • Creation of captivating captions and interactive content pieces (stories, polls, questions) for all digital media posts, including the incorporation of relevant hashtags and emojis, while ensuring impeccable grammar and spelling
  • Production of engaging, high-quality cooking videos featuring vegan products, recipes, and food-related content

Influencer and Partner Collaborations:

  • Building and nurturing relationships with influencers, bloggers and content creators in the vegan and plant-based food space to amplify our message
  • Collaboration with external partners, organisations and brands to create joint promotional content that aligns with Viva!’s values, mission and campaigns

Marketing:

  • Support monthly Vegan Recipe Club email newsletter creation via MailChimp
  • Outreach and response to journalist, blogger and influencer enquiries to ensure promotion of Vegan Recipe Club brand and recipes in different media outlets
  • Support teams across the wider Viva! charity by assisting with campaigns, investigation marketing and events
  • Provide assistance to the VRC manager whenever needed
  • Be able to work autonomously, manage your own projects and workloads, and report back

Website and Blog Management:

  • Overseeing the content strategy and publication schedule for our food and cookery blog on the Vegan Recipe Club website
  • Creation and optimisation of blogs and news articles across the Vegan Recipe Club website
  • Ensuring that all content is search engine optimised and follows best practices for accessibility, readability and user engagement

Analytics and Reporting:

  • Tracking and analysing key performance indicators (KPIs) related to content performance, social media reach, audience growth and engagement
  • Utilising data insights to inform content improvements, campaign strategies and audience targeting

Qualifications and Skills

  • A strong passion for veganism and vegan food
  • Proven experience in digital media management, social media and content creation
  • A passion for food preparation for social media
  • Excellent written and verbal communication skills with an ability to create engaging and persuasive content
  • Excellent copywriting and proofreading skills with attention to detail and adherence to brand guidelines
  • Proficiency in using social media management tools, content creation software and video editing software
  • Experience with Adobe Creative Suite, CapCut, Canva, Buffer, MailChimp and WordPress is advantageous
  • Ideally, experience and familiarity with SEO best practices across digital content management systems
  • Strong organisational and time management skills with the ability to handle multiple campaigns and projects simultaneously
  • Creative thinker with an eye for design and visual aesthetics
  • Collaborative team player with the ability to work effectively with cross-functional teams
  • Ability to work independently with minimal input

How to apply

To apply please email your CV and a cover letter explaining why you want to work for Viva!, how your experience fits this role and what you can bring to Viva!.

Important – your CV must contain two referees, including your current (or most recent) employer, who will only be contacted if you are offered the job, and your current (or most recent) salary.

Please send your CV and cover letter with the vacancy title in the subject line to Bex Page, at rebecca@viva.org.uk

PLEASE NOTE, CV APPLICATIONS WILL NOT BE ACCEPTED UNLESS ACCOMPANIED BY A COVER LETTER

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About Viva!

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent almost 30 years creating a kinder, more sustainable world for humans and animals alike.

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