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Overview

SOCIAL MEDIA MANAGER: Part-Time Position

ABOUT US: vKind is committed to living our vegan values, by creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow. As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.

What You’ll Do: 

• Manage all vKind Social media accounts including Instagram, Facebook, Twitter, Pinterest, TikTok & Linkedin.
• Manage vKind’s social media interns, influencers, and contributors.
• Evolve and elevate vKind’s storytelling through timely, creative & engaging campaigns.
• Constantly monitor social media channels and engage with posts, popular hashtags and join pop culture conversations/moments in a proactive and timely manner to cultivate community.
• Learn vKind’s brand voice and manage the social editorial calendar, collaborating with the Creative Services and Content teams to create compelling social-first content.
• Responsible for scheduling content across social media platforms on a daily basis.
• Stay abreast of new developments and opportunities in the industry.
• Collaborate across the team and different departments to capture in-the-moment content while keeping overall content and social strategy in mind.
• Develop short-form video content for IG Reels, Tiktok & YouTube Shorts.
• Explore new ways to engage and new social networks to reach our target audience.
• Strategy: Create and implement organic and paid social media strategies. Platforms may include but are not limited to LinkedIn, Instagram, TiTok, Facebook, Twitter, and YouTube.
• Support the compilation and analysis of monthly, quarterly, and annual reports that track key social metrics, as well as optimize opportunities in real-time.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Explore new ways to engage and new social networks to reach our target audience.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Outreach to potential influencers or celebrities that can showcase our brand
• Monitoring and engagement: Actively engage with our brand on social media, combing hashtags, listening for questions or concerns, and serving as a first brand touchpoint.

What You’ll Bring

• 3-5 years of social media and/or related digital marketing experience preferred
  (Preferred)
• BA degree in Communications, English, Journalism, Marketing, or related field.
• Strategic experience on social platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Tiktok, as well as staying up to date on emerging platforms.
• Excitement about vKind’s mission; can clearly articulate passion for our mission and values
• Strong knowledge of the vegan lifestyle and culture
• Optimistic and innovative; solution-oriented; showing no signs of cynicism
• Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions.
• Demonstrates a track record of high integrity – doing the right thing, owning mistakes, conducting oneself honestly
• Strong communication and interpersonal skills, including the ability to work well with people at all organizational levels; ability to work effectively both independently and in a collaborative structure.
• Values, communicates, and interacts with others with high levels of transparency and respect.
• Creative/analytical mindset: Ability to jump from the creative side of social to analytical to prove ideas.
• Excellent written and verbal communication skills
• Extremely organized with an eye for detail
• Knowledge of Later or similar programs to manage online postings on different platforms.
• Proficient in Social Analytics and Bonus points for experience with Google GA4
• Knowledge of marketing trends and techniques.
• Experience working with Influencers / Ambassadors Program
• Excellent copywriting skills.
• Ability to deliver creative content (text, image and video).
• Knowledge of online marketing channels.
• In-depth knowledge and understanding of social media platforms and how they’re evolving, as well as their respective audiences and strategies
• Proven experience in all aspects of developing paid and organic campaigns – bonus points for deep experience with LinkedIn
• Ability to distill complicated content to digestible social media efforts – experience in the technology space a big plus.

Interested parties please apply with a full resume or CV stating availability, current, and expected salary. In your cover letter, please include a section explaining how your values align with ours, and why you would want to work at vKind specifically. Please email your cover letter, resume and salary requirements to: davidtrotter@vkind.com

 

Tagged as: marketing, social media, video production, writing and editing